Procurecon Europe 2014 (past event)

03 - 05 November, 2014

Hotel Palace Berlin, Berlin, Germany

Contact Us: 1.888.482.6012

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Lars Johan Froyland, Chief Procurement Officer at Western Norway Regional Health Authority

Lars Johan Froyland


Chief Procurement Officer
Western Norway Regional Health Authority

Check out the incredible speaker line-up to see who will be joining Lars Johan.

Download The Latest Agenda

Procurement Strategies to Drive Business Competitiveness

Tuesday, March 11th, 2014


13:15 Stream A ; 360° Indirect Roundtables

(Space at each table is on a first come, first served basis! Reserve your spot early.)


Roundtable 1
Rethinking How to Achieve Category Management Best Practice
Paul Jones, Head of Indirect Europe, Kellogg

Join Paul for this energetic discussion around what constitutes best practice category management in your organization to identify the changes you need to make to dramatically improve how you manage your spend. Questions to be answered by the participants include:

• Are you categorizing your spend in the best way for your business?
• Have you got the right level of internal support to drive categorization?
• How much are you engaging your suppliers in the process?


Roundtable 2
How to Rebrand from: ‘Cost Saver’ to ‘Strategic Partner that Drives Competitive Strength within the Business?’
Philip Allouche, Global Head of Procurement Solutions, Xchanging


Roundtable 3
How to Improve Spend Visibility through Technology Adoption
Lars Johan Frøyland, Chief Procurement Officer, Western Norway Regional Health Authority


Roundtable 4
How to Use New Cultural Knowledge to Improve Negotiation
Michael Gates, Senior Fellow, Said Business School, Oxford University

Sustaining Value Creation to Continuously Contribute to the Top and Bottom Line

Friday, April 11th, 2014


14:00 Stream A : How to Achieve Operational Value / Lessons Learned Achieving Best Practice Category Management in Public Sector Procurement

Chair: Thierry Bellon, Deputy Chief Procurement Officer, Air France

Attend this mixed format session with twopresentation case studies, group discussion and Q&A to dig deeper into howvalue is created by public sector procurement leaders today.

20 minute presentations followed by 10 minute group discussion


How to Achieve Operational Value - Alasdair Fraser, CPO, British Library

Join Alasdair, Head of Procurement and part of the British Library's Senior Leadership team who reports to the ChiefFinancial Officer to understand how he approaches building value. Responsiblefor Procurement strategy and compliance for £50 million spend on goods andservices with additional project and capital spend Alasdair’s will share histhoughts on how to drive value for money and supplier performance in a range ofindustry sectors including:

  • · How to achieve collaborativeworking relationships

  • · What the benefits of earlyengagement with all stakeholders can bring to your organisation

  • · Best procurement practice inthe public sector

  • · How to achieve contractmanagement for optimal supplier performance


Lessons Learned Achieving Best PracticeCategory Management in Public Sector Procurement
Lars Johan Froyland,
CPO, West Health Authority, Norway

Learn from Lars’ experiences at one of Norway’s biggest employers building an award winning category managementstrategy that consistently delivers results. During this session you willdiscover how technology played a key role, how training and development ofstaff was a key enabler and receive more details about the specific challengesto overcome in the public sector when implementing category management.Benefits include:

  • · A closer look at how categorymanagement can be highly effective in the public sector

  • · What it takes to implementcategory management in a complex stakeholder environment

  • · How to drive change and createvalue through technology, people and process