Jorgen Zetterstrom

Global Head of Indirect
Sony Mobile

Check out the incredible speaker line-up to see who will be joining Jorgen.

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Sustaining Value Creation to Continuously Contribute to the Top and Bottom Line

Friday, April 11th, 2014

11:45 Stream A : 360° Indirect Roundtables

Roundtable 1

Adding Value to Your Business by Getting Control over Spend
Jorgen Zetterstrom, Global Head of Indirect, Sony Mobile

Visit www.procurecon.com soon to receive new information about this session

Roundtable 2
How to Improve Contract Management to Optimise Supplier Performance
Alasdair Fraser, CPO, British Library

Join Alasdair for this in-depth discussion around supplier engagement after the contract to drive better performance without compromising your partnership. In many ways this is a masterclass in contract management you can’t afford to miss. Benefits include:
• Discover the secrets of successful contract management with existing and new suppliers to get better results
• Receive help and advice from your peers to get better results from your current contract management strategy
• Meet new procurement leaders facing similar challenges to benchmark against

Roundtable 3
Supplier Innovation from an Indirect Perspective
Edzard Janssen, Chief Procurement Officer, Raffeissen Bank International

Generate new ideas about how to win more innovation from your supplier base during this interactive discussion:

• What does innovation mean to your business?
• How to create value with suppliers for win-win outcomes
• Pitfalls to avoid when building long term relationships with suppliers

Roundtable 4
Competitive Procurement Strategies for Indirect Buyers
Thierry Bellon, Deputy Chief Procurement Officer, Air France

Join this discussion with Deputy Deputy CPO Thierry Bellon to exchange thinking on how to create more value through Indirect procurement including:

• How to structure category management to create value
• Ways to generate relationships that yield more
• What to avoid when targeting value creation as a strategic objective

Roundtable 5
Sustaining Value Delivery in Fast Moving Sectors
Bjorn Hofbauer, Head of Procurement Germany, Samsung Electronics

14:30 Stream B : Getting Full Control Over Marketing Spend in Fast Moving Dynamic Sectors

Join Jorgen, current head of indirect for Sony’s mobile division, as he explains how his team is getting on top of the fastest-growing spend area for them right now, marketing and digital, so you can improve your own approach in your organization. During this session. Jorgen will focus on 3 key areas:

» Successful ways to operate in a fast and agile environment

» The operating principles you need to adopt and the challenges you will need to overcome

» How to improve your value contribution through spend control especially in the

marketing segment